Coffee
Mate
When Coffee Mate's "dancing tongue party" Super Bowl ad fell flat with viewers, we challenged ourselves to transform a big-budget misfire into social-first content while the conversation was still relevant—proving that speed and quality can coexist.
Our workflow kicked into high gear: Monday—analyzed the opportunity, assembled our crew, and developed concepts; Tuesday—executed filming and completed editing; Wednesday—navigated the review/approval process and launched the reimagined content across platforms.
The results spoke volumes: thousands of views across social platforms and coverage in multiple industry publications. This project wasn't about salvaging Coffee Mate's campaign—it was a real-time demonstration of Lantana's core proposition: delivering high-impact, culturally relevant video content at the speed social media demands, without compromising creative standards.
In a landscape where yesterday's viral moment is tomorrow's forgotten trend, our three-day production cycle delivers results that traditional timelines simply can't achieve.
Our workflow kicked into high gear: Monday—analyzed the opportunity, assembled our crew, and developed concepts; Tuesday—executed filming and completed editing; Wednesday—navigated the review/approval process and launched the reimagined content across platforms.
The results spoke volumes: thousands of views across social platforms and coverage in multiple industry publications. This project wasn't about salvaging Coffee Mate's campaign—it was a real-time demonstration of Lantana's core proposition: delivering high-impact, culturally relevant video content at the speed social media demands, without compromising creative standards.
In a landscape where yesterday's viral moment is tomorrow's forgotten trend, our three-day production cycle delivers results that traditional timelines simply can't achieve.
Industry
Consumer Products
Food and Beverage
Packaged Goods
Food and Beverage
Packaged Goods
Services
Rapid-Response Creative Direction
72-Hour Production Pipeline
Social Media Optimization & Distribution
72-Hour Production Pipeline
Social Media Optimization & Distribution
Platforms
TikTok
Instagram
Threads
Threads