Ray-Ban
Meta

Ray-Ban Meta faced a critical challenge following their product launch of the Ray-Ban Meta glasses: how to maintain momentum with authentic content that balanced Ray-Ban's iconic style with Meta's cutting-edge technology. The brand needed a consistent stream of organic social videos showcasing product functionality in real-world scenarios without compromising either brand's identity.
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Moving at the pace of social, we conceptualized, shot, and delivered multiple pieces of content in just one week, fusing Ray-Ban's fashion-forward aesthetic with Meta's innovative tech story. Our culturally-authentic approach captured genuine moments that resonated with audiences across platforms.
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The results spoke volumes: one hero video generated over 50,000 views and drove 1,285 engagements, significantly outperforming the client's benchmark metrics for organic content and driving a measurable lift in consumer awareness of the product's functionality.